Horological Meandering

When I took these photos, or that's why I took these photos, I realized that these booths are faithful to the image of the brand. Jaeger Lecoultre: Serious. IWC, well, so IWC... Baume et Mercier with an ambitious campaign for their new model, the very Sev...  

There is nothing like this in North America? I have never been to an event like this. Can you say more about it? Is this primarily for ADs or retail customers? Can you examine the display models? Can anyone walk in to Dubuis or VC etc? Are there events? V... 

I obviously love JLC's minimalist chic aesthetic the most, but also the authentic and playful execution of UN.... How about VC??

All the best, Jon

First and for all, all great booths. It is such a great honor to name my beloved maison Baume et Mercier. The new Riviera that ment to dive is equipped with an in house Baumatic 120h power reserve. Despite i am not collecting anymore Baume et Mercier, it ... 

Just awesome, my friend, I would love to attend some day!

Those photos. Could an ordinary person like me view every booth?

Should I am able to travel internationally.

Maybe in the future...

I also liked the words to describe each of them. The exact words I feel. I feel it must be a wonderful experience for any watch lover to assist to one of these mega shows like W&W! I hope you have enjoyed it so much my dear friend! Abrazos! Abel

Thank you for sharing, And thank you for taking the time to travel to Geneva just to share the photos with fellow WIS here ...

... Is mostly visual. When we look at a timepiece, so much emotion get evoked. Storied brands, such as Jaeger LeCoultre, understand this more than most - which is why their exhibition booths mirror their retail stores. It's just intelligent marketing to h... 

And that Van Cleef & Arpels booth is probably the most transportive!