WatchProSite|Market|Digest

Horological Meandering

Smartwatches and mechancial watches are two different products that serve two different purposes

 

They overlap in that both can be worn on the wrist and tell time.  That's when the similarities end.


The smartwatch is used as an extension of the mobile phone and computer. To take some of those tasks and features from the computer and make them a little more mobile and travel resilient.   It has a limited lifespan due to forced obsolescence from improving technology and abilities and reduced size and price.  Once the next generation or next several generations are out in the market the older generations are tossed.  Totally disposable and meant to be that way.  Do you know anyone still using an Apple IIe?  Or anyone still using Windows 3.1 for their computer's OS?  How about an Applewatch Series I?

Mechanical watches have been obsolete since the quartz revolution of the late 70s and 1980s yet they are surviving and in some cases thriving even as prices increase for many vintage and even new pieces.  The number of small "boutique" brands that sell mechanical watches seems to grow everyday as well.  Despite their obsolescence mechanical watches are still bought and collected not because they are still required tools to go diving or to navigate a plane for example, but because they are now part of fashion (whether we like to admit it or not) and they evoke an earlier time when "men were still men" exploring the world, conquering mountains, diving shipwrecks, and walking on the moon.  Even just to pretend we are old-timey gentlemen types from the 1940s/50s/60s sort of like "Mad Men" style.  The buyers like to feel like they are part of that mythos and history when they strap on these expensive, obsolete pieces of jewelry.  So the ultimate answer is Male Vanity, Ego, and Imagination will keep mechanical watches going.

  login to reply