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Horological Meandering

Apple is the largest watchmaker in the world. Period.

 

Apple is the largest watchmaker in the world by units. 

Apple is the largest watchmaker in the world by dollar value. 

Apple is the largest watchmaker in the world by such a large margin...  Apple has sold more watches than the entire Swiss watch industry on a per unit basis since late 2017 (according to analyst estimates)!  

Apple sells over 15M watches a year!  Its revenues are greater than that of Rolex or Patek Philippe! 

I don't see Apple losing its watchmaking leadership. 

Despite the Apple watch popularity; its designer, Jony Ive is a fan of Swiss watches. 

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