Horological Meandering

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I am scratching my head here...I can understand Omega and Blancpain since they are in the Swatch Group, but AP?

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Especially as AP play off one iconic design

And I just couldn’t do it — not over any principled concern about the Blancpain brand, if you will, but the watch simply was, well, plastic!, and I didn’t like the vibe!

I just didn’t like the fragile movement ...  

I didn't expect AP would join the game.

so fresh, so summery 😘

With that said, I can understand AP, Blancpain and Omega wanting to raise brand awareness, particularly with younger people. More power to them. All the best, Jon

That one needs to sell cheap imitation plastic watches of your most iconic design to bring relevancy to a demographic of which a minuscule % will EVER be able to afford your watches

I’m sure I read that the Moonswatches had driven increased sales of the real thing, and no doubt Swatch were able to provide AP with several years worth of data on the sale of Moonswatches and the Swatch Fifty Fathoms, and corresponding sales of Speedmast... 

You sound like me, far be it from me to criticise the Exec, instead I’m trying to wrap my head around it. A minuscule tenuous conversion simply cannot be worthy of the dilution. But then, now we have what the actual offering is and it’s even more baffling... 

And I just couldn’t do it — not over any principled concern about the Blancpain brand, if you will, but the watch simply was, well, plastic!, and I didn’t like the vibe!