Do you mean the prices of the materials on the world markets or do you mean the relative pricing of precious metal watches vs steel or titanium? Perhaps "aspirational pricing" is how the watch companies might describe it... Cazalea
Platinum came into prominent in the Second World War as it was a very good conductor and was used in soldiers and contacts. Subsequently better conductors have been found. It is also considered a rare earth. Today gold is considered a commodity for exchan...
Another ploy the manufacturers use to justify pricing it as they do. It’s a relatively soft material to machine, especially when you’re using tools with 10x (or more) the hardness. Grade 5 Titanium alloy is a good bit harder, and no-one ever talks about b...