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Horological Meandering

Lovely Minerva, Marc. You are right to make that a permanent piece of the collection.

 

As an aside, it was a marketing blunder by Montblanc to not use the Minerva name exclusively on its high end pieces. The name Montblanc simply doesn't carry the same weight in the watch world that it does in the world of writing instruments. 


Recently, Montblanc has co-branded the Minerva name on the front of at least one watch (maybe more?) but I wonder if it's too little too late to undo the missed opportunity to create an exclusive Minerva brand.

M4  

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