Why do the watch manufacturers put superfluous printing on the dial such as "automatic" certified chronometer" "100 meter", etc.? The owners know that is one or all of the above, and most people who see the watch get such a quick glance they can't read it...
By: India Whiskey Charlie : November 1st, 2021-19:49
The chrono subdial layout The movement reference number It's mechanical Oh, and it's also hand-wound Only the size and price are missing... LOL! Photo: Fratello ...
Perhaps for the marketing teams it is important what for some collectors is a nuisance. It is a bit like people’s signatures. They convey an impression about the individual, but only the creator of the signature knows why each trace is how it is. Also the...
since watches are often compared to cars, here's an example from the car biz... mercedes-benz used to have a fuddy-duddy image of being for rich, older men. in keeping with that, benz put a hood ornament on every car so the owner would not forget what he'...
Moser should do an April Fool’s edition where the whole dial is filled with a description of the watch. “This was made in Schaffhausen by George S. who attended the Swatch school in Bienne. Rated to 300m +/- 6 secs/day... etc”