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Horological Meandering

Just wanted to chime in as I relate to your post in terms of watches and also in mention of the NSX...

 

I have owned my fair share of Italian sports and hyper cars but I also purchased the original NSX a few years after it's initial release as I have a friend who worked for Team Honda Racing that modified the NSX for me. It outperformed ALL of my Italian sports cars of the time and was much more practical to drive daily as well. It still is one of my favorite sports cars of all time for what it represented.

As for watches, I have tried to be open-minded about purchasing watches I like, not just for name recognition nor hype. I agree with what Nico stated about the Montblanc 1858 and JLC Duometre Chronograph as those 2 represent 2 of the finest high-end chronographs available from any manufacturer.

What it really comes down to is ones preference and what one values more, the watch itself (for it's own merits) or the brand caché (history, brand value, etc...) 🤷‍♂️

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23 Comments view entire thread 

The Importance of The Brand in Determining a Watch's Desirability

 
By: NickO : November 3rd, 2020-10:09
Many, many years ago the great Thomas Mao wrote a fascinating article on the original PuristS.com site whereby he postulated a formula for determining the desirability for a particular timepiece. He presented his argument in the form of a parenthetica... 

Very interesting post, my friend. For some years now, I am fighting against the " common " idea that the name of a brand does make everything.

 
By: amanico : November 3rd, 2020-10:30
I wrote a lot on that matter, when I reviewed the Montblanc 1858 Tachymeter which I rated as one of the finest chronograph movement from the current production, ALL BRANDS included. Look at this: OR the Jaeger Lecoultre Duomètre à Chronographe, which is a...  

It's simple. People buy things to show off. Louis Vuitton sells more accessories with lots of branding logos than accessories with small discreet logos...

 
By: patrick_y : November 3rd, 2020-13:55
In French there's a term, it's called "nouveau riche" and many of these individuals want others to recognize that they're special because they own special products. Furthermore, most people aren't experts about the manufacturing quality; they just go with... 

That's it. 👏

 
By: countzero : November 4th, 2020-02:11
Plus this increasingly has the effect of attracting people who only look to make a quick profit trading the hot models, the flippers in the watch world, which only acts to increase the demand and reinforce the circle. The 'bubble' keeps building.

Interesting points, but so well taken.. And your two examples by this lovely 1858 Montblanc Chrono and also my beloved JLC Duométre á Chronographe are spot on !

 
By: hs111 : November 5th, 2020-06:57
In addition, guess it goes to the category of „untangled“ reasons there may have been parts in the history of that very watch, such as an unexpected find, a heirloom or maybe one found also on the encouragement of a very good friend, such are qualities, w... 

You mention the NSX vs Italian sportscars - I did a comparable project

 
By: cazalea : November 3rd, 2020-11:11
I was asked to speak on how to make a billion dollars in the automotive business. Not profit, but gross sales. I chose as my example(s) the Honda Element and the AM H1 Hummer. Both appealing to outdoorsy people, but with a different perspective. One storm...  

I am happy to buy a watch

 
By: sham1 : November 3rd, 2020-11:36
based on its own merits rather than the brand itself and I just did it again two days ago when I bought a Glashutte Original Senator Excellence which I preferred over the Patek Philippe 5196G because the former fitted my wrist better and actually had a mo...  

Just wanted to chime in as I relate to your post in terms of watches and also in mention of the NSX...

 
By: holdemchamp1225 : November 3rd, 2020-13:44
I have owned my fair share of Italian sports and hyper cars but I also purchased the original NSX a few years after it's initial release as I have a friend who worked for Team Honda Racing that modified the NSX for me. It outperformed ALL of my Italian sp...