patrick_y[PuristSPro Moderator]
28404
It's simple. People buy things to show off. Louis Vuitton sells more accessories with lots of branding logos than accessories with small discreet logos...
Nov 03, 2020,13:55 PM
In French there's a term, it's called "nouveau riche" and many of these individuals want others to recognize that they're special because they own special products. Furthermore, most people aren't experts about the manufacturing quality; they just go with whatever brand is in vogue. A worse product with a more recognized brand is more desirable than a better product with a less famous brand. Then, you get a run on the product. Then, the product becomes a "Veblen" good, or a good that is more desirable because of its high price. And voila! We now have the impossible to get watches... All sought after by people who are often new to the brand and have never owned a watch from that brand before, but are purely chasing the hot model.
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The Importance of The Brand in Determining a Watch's Desirability
By: NickO : November 3rd, 2020-10:09
Many, many years ago the great Thomas Mao wrote a fascinating article on the original PuristS.com site whereby he postulated a formula for determining the desirability for a particular timepiece. He presented his argument in the form of a parenthetica...
That's it. 👏
By: countzero : November 4th, 2020-02:11
Plus this increasingly has the effect of attracting people who only look to make a quick profit trading the hot models, the flippers in the watch world, which only acts to increase the demand and reinforce the circle. The 'bubble' keeps building.
You mention the NSX vs Italian sportscars - I did a comparable project
By: cazalea : November 3rd, 2020-11:11
I was asked to speak on how to make a billion dollars in the automotive business. Not profit, but gross sales. I chose as my example(s) the Honda Element and the AM H1 Hummer. Both appealing to outdoorsy people, but with a different perspective. One storm...
I am happy to buy a watch
By: sham1 : November 3rd, 2020-11:36
based on its own merits rather than the brand itself and I just did it again two days ago when I bought a Glashutte Original Senator Excellence which I preferred over the Patek Philippe 5196G because the former fitted my wrist better and actually had a mo...