patrick_y
[PuristSPro Moderator]
33677
I could lighten up about it...
I could lighten up about it, but at the same time, I pour hours into WatchProSite every week trying to improve the world's understanding of the mechanical watch. It's a part of my life's work. If you were as invested in it as I was, you might feel a little different.
You're absolutely right about how "luxury watches are first about the feeling one gets when they hunt down the perfect one" but at the same time, beyond that, and for collectors who are collecting for other reasons than that aforementioned special feeling (I for one collect things I like not for the feeling but often to support the art and patronize a specific brand). But I just feel that if someone is trying to make money, they should try to make an "honest buck" (that's an American term meaning making honest money), and I don't see Hodinkee as an enterprise that does that. And as an individual who is hurt by that, I can't say that I'm entirely happy, nor that I can lighten up about it.
Hodinkee would be a good candidate for LVMH to buy...
They're already a less than impartial media source... LVMH should just buy it and run their own propaganda agenda, excuse me, PR agenda, on Hodinkee. The funniest thing is that I still meet individuals who like Hodinkee for the wrong reasons and don't rea...
Once LVMH buys it...
Expect Hodinkee to write reviews about LVMH owned hotels and wine, Bulgari jewelry, and Tiffany & Co. products.
The watch finder and co for LVMH
Richemont and Watch finder and co. Hodinkee and LVMH. Independence and journalism, it is always looking which magazine operates independent. I red Hodinkee in the beginning. While more diving into the watch world, discovering better watch magazines comes ...
I hammer them all the time on their...
...review it then sell it practice. But they censor me like crazy.
Lighten up.. š
Hodinkee produces a polished written product that brings people into the fold. And so what if they sell a few watches and accessories. Luxury watches are first about the feeling one gets when they hunt down the perfect one (to them) and then finally obtai...
I could lighten up about it...
I could lighten up about it, but at the same time, I pour hours into WatchProSite every week trying to improve the world's understanding of the mechanical watch. It's a part of my life's work. If you were as invested in it as I was, you might feel a littl...
Hodinkee is an advertising and sales platform, and has been for years. I have very little time for it.
First test of integrity: Search its website for its editorial and commercial policies. It's difficult to find. The distinction between Hodinkee's watch-related musings and its shop is not a hard firewall in the way that, say, Time & Tide tries to maintain...
The last paragraph says it best...
Hodinkee capitalizes on our irrational love for watches! Plain and simple! It's both judge and jury; or more accurately journalist and retailer; and it does so with profit from both sides of the fence. Well written!
Product placement / influencer 50 years ago quite different than today; an example for the Cpt
Back then it was fun to see something you like on screen; now it makes me suspicious of motive and un-stated purchasing reviews or placement of images... These shots from Hawaii Five-O (sponsored by Ford Motor Co.) last night -- showing classy Citroen Meh...
Big contrast
A Mehari and a Cadillac in one shot. But one thing they both doing good, the soft suspension. Bad roads no problem, like Asian flying carpets. A better comparison to the Cadillac qualities is you know Carzelea is the Citroƫn DS21. And the best car is prob...
Is this new money or simply one of the prior PE firms cashing out?
LVMH LV seems to be a pretty small shop, albeit one with a very large and influential mother ship.
H. (And āwatch journalistsā in general)has never had any influence on my purchases
If they shut down tomorrow i won t even notice if they don t it s fine too.
But how many customers have been biased by their commercials?
Truth is that, willing it or not, they have a lot of credit on the online audience
Sure, they are a kind of "influencers"
I don t say all they do is rubbish but I rather ask here than read them .
Hodinkee does not produce journalism. It produces advertising, and impressionistic storytelling aligned to advertising.
Independent journalism requires dispassionate impartiality to assess and explain without fear or favor. Hodinkeeās prime directive is commercial. The writing it produces is intended to lend to an illusion of refinement. Thatās why you have to read their u...
Hodinkee has had a positive impact on the watch collecting scene
Today, they are very successful and the blog roots are mostly gone. Some of the writing is still excellent, and we should keep in mind that the person assigned to crush on the 321 Speedmaster would have once done so for free on this site. Not a huge decep...
So apparently there is more to this story, in terms of additional investors alongside LVMH Ventures in a Series B round. Also rumored that there is a new CEO.
Iām sure weāll learn more soon. I do hope the content output remains and is not completely enveloped by the commercial / online retail aspect.
They just become multimillionaires with $40Mil funding....
Making it worth $100M....looking like an IPO in no time. Good for them, amazing how they grow.
Hodinkee is classic content marketing
And thatās a great partner or buy for LVMH. Maybe this William help the dinosaurs wake up to modern retail and support practices. That said, the whole of Hodinkee is disingenuous, with faux āadvertorialā supporting an in-house sales arm.