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Horological Meandering

Hard to answer some of your question.

 

AP is more popular in many market even in Japan - in terms of popularity or well-known-ness, as a high-end watch brand.  But as for sales, I believe in many markets, Hublot sells more than AP. As for PAM, like I said, I do NOT understand why people buy PAM at all, so I can't answer why Japanese people with small wrist buy them.  But I see many in the financial market like PAM - maybe because it is flashy.  So is Frank Muller.  It is so hard not to wonder when I see those in the wrists of the counterparty I do business with.  Not because of their taste (everyone can have his own taste and it is none of my business), but because those people makes millions of dollars every year and why PAM, why Frank Muller?  Anyway, no offense to those PAM/FM fans.

Next big thing...  It is true that the mass market level is easily influenced by those sports or celebrity ad column.  Hublot is closer to mass market while AP is aimed to be in the hi-end level where people do care the size of the watch - just my guess.  For mass market, the next big thing may be those celebrity stuff - as always.  For higher end, I don't know.  Rick people buy whatever looks interesting.  Patek and Lange as well as (higher-end) JLC have stable fans.

Indies.  I haven't met anyone with Gautiers.  I have seen a few with Voutilainen.  I have seen one Urwerks in the wild, but never MBF.  Even an AD said they have never seen it sold from their store, either.  As SJX analyzed, Japanese market do not generally appreciate Avant Garde style - neither do I.  But again, look at the success of Dufour.  If you make something that htis the itchy point, then this market will pour enormous amount of money into it.   I personally would not mind owning Simplicity or similar level of independent even if it is similar in design IF the finish is as good, if not better, as Simplicity.  Like SJX said, Japanese are "detail oriented" or anal collectors.  Of course, the movement must be original and convincing, too.

Ken

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