jmpTT
856
Great topic
So many good points have been made already. The watch industry reminds me of the Las Vegas tourism industry, where the Strip is converging on a strategy of fewer tourists, but much higher transaction prices.
I think the key is that most of the customers Rolex is selling to are not seeing their net income and wealth increase at 2.2% or even 5.5% per year. There are people growing into the cohort that purchases luxury watches, and the Swiss watch industry has been honest. If you're selling fewer watches, at a much higher transaction price, that means your product is becoming increasingly unaffordable - by design.
Those who are in their peak earning years now, may be on a fixed retirement income in 2040. That means fewer watch purchases per year. Otherwise, we cannot say, as the current trajectory of the Swiss watch industry will change, if the industrial base begins to really suffer due to underutilized capacity.