ChristianDK[F.P. Journe Moderator]
15087
fun advertizing by IWC.
Im sincerely hoping interest in mechanical watches remain relevant to a broader audience - long term. However I feel the industry in general need to come up with some fresh ideas to remain interesting.
Very cute!
By: r0gue : November 21st, 2019-03:55
Perhaps a little disingenuousness on the timezone changing, since if you travel to the new timezone, it's automatically changed. But the end credit scene of that video where's flipping up his wrist to the see the time was very very cute! The real question...
Well done IWC
By: VinnieD : November 21st, 2019-04:29
Tackling your indirect opponent straight on is the way to go... The smart watch craze is less visible in Europe than say Asia or the US but the digital wave is a massive one and should be scarier than the quartz one IMHO
Traditional crafts
By: VinnieD : November 21st, 2019-06:52
It is obvious that traditional watchmaking becomes a purely intellectual taste for fine things vs. digital watches. The quartz had the same effect: more 'complications', cheaper and more precise... only advantages on paper. But lacking soul.