Electronics will be so passe

I think it sad that so many people take their iPhones from a pocket/handbag to check the time, just like my great-grandfather took his pocket watch from his waistcoat. The iPhone needs charging for, say, two hours but is usually left overnight, provided the home is not subject to an electricity power cut like me yesterday. The pocket watch needs charging daily but in only a matter of seconds and possibly in the dark or in the middle of a field!

I still have my great-grandfather’s (sadly only gold-plated) pocket watch from about 1909/10 handed down from his son and then from my late mother. After my service a few years ago, it still works very well, as a lot of others still do and many fetch high prices at auctions. Where will my iPhone be next year or the one after?

I will stick with my elegant mechanical wristwatches to see the time. I suppose the next revolution will be the wrist-iWatch with a built-in generator powered by its revolving weight just like a mechanical automatic watch! Solar power is not really enough. It really is ridiculous for a wristwatch to be necessarily powered overnight on an electronic plate!

Clive

Gotta love this. :)

By: VMM : November 21st, 2019-02:01

IWC Vte ...

Very cute!

By: r0gue : November 21st, 2019-03:55

Perhaps a little disingenuousness on the timezone changing, since if you travel to the new timezone, it's automatically changed. But the end credit scene of that video where's flipping up his wrist to the see the time was very very cute! The real question...

Well done IWC

By: VinnieD : November 21st, 2019-04:29

Tackling your indirect opponent straight on is the way to go... The smart watch craze is less visible in Europe than say Asia or the US but the digital wave is a massive one and should be scarier than the quartz one IMHO

I'll say it again: winter is coming!

By: VMM : November 21st, 2019-04:36

Some will adapt, some will not. We'll see. Thanks for your input. Vte

Traditional crafts

By: VinnieD : November 21st, 2019-06:52

It is obvious that traditional watchmaking becomes a purely intellectual taste for fine things vs. digital watches. The quartz had the same effect: more 'complications', cheaper and more precise... only advantages on paper. But lacking soul.

fun advertizing by IWC.

By: ChristianDK : November 21st, 2019-06:09

Im sincerely hoping interest in mechanical watches remain relevant to a broader audience - long term. However I feel the industry in general need to come up with some fresh ideas to remain interesting.