This is an interesting attempt for sure.
I think the categorization is based on stereotypes, which is nothing wrong, but could sometimes be disturbing. I look at this graph from bottom up, first find the watches that I owned, and then trace up the route to see which category I belong to. The "ca...
Wow
This chart is surprisingly spot on. Some stereotypes but stereotypes are stereotypes for a reason.
Hmmmm
I like the idea but I don't think it works. I stumble on the first binary! And why does the desire to look smart get an extra layer of granularity vs the others? It's good if you are completely new to watches perhaps; otherwise it's a nice reminder of why...
You need to sell me the pitch in the time it takes for my elevator ride...2 minutes
They tried making me and a generation of medical students learn decision trees like this for medicine and psychiatry about 35 years ago. That is why we still have sick and mad patients in 2016. It does not work in "real life" but it's a good chart to shov...
The purpose of the chart is to capture your eyeballs and amuse you for a few moments. It worked on me.
It's certainly not to be taken seriously, except possibly for the purpose of provoking some thoughts.
Or did they make the graph to encourage hesitant buyers' decision?
I just think that they are interested in their business and not necessarily amusing. Still got my attention because it's nicely made from design point of view. BR, Kolosstt
Why do I want to buy a watch?
Because I like it, it speaks to me and this feeling endures for longer than studying a decision tree. Such watch also combines several nodes that are shown as singular in the graphic. Ok, I admit that the graph is nicely made, but please, doesn't the watc...
I could make everything here point to an Audemars Piguet Royal Oak...
Royal Oak can be dressed casually or elegantly. Fits all the major stereotypes. Has that James Bond/Steve McQueen look, has that young professional look, a lifestyle watch, fits all the criteria except the money ones. But who cares about money, get a used...
I love rationalizing the irrational...
...this is a fantastic chart! I was shocked how it reflects my rational leading to the purchases in my own collection. Based upon the number of times the Rolex Submariner is mentioned it reflects the popularity of such a timepiece. I may be bi-polar My co...