M4
[Parmigiani Moderator]
10194
Annual report on the Swiss watch industry from LuxeConsult & Morgan Stanley
Summary takeaways -
Unit volume for the industry was down from 15.9 million in 2023 to 13.4 million in 2024.
Rolex, Patek, AP & Richard Mille at 47% aggregate market share.
Anyone surprised by these estimated figures?
M4
Discussion
Explore luxury watch collectors' biggest pet peeves, from Rolex cyclops and AP Royal Oak design changes to Patek Philippe finishing and industry supply chain issues. A must-read for enthusiasts.
22 replies4766 views
Annual report on the Swiss watch industry from LuxeConsult & Morgan Stanley
Summary takeaways - Unit volume for the industry was down from 15.9 million in 2023 to 13.4 million in 2024. Rolex, Patek, AP & Richard Mille at 47% aggregate market share. CREDIT: MONOCHROME - Top table is estimated 2023; bottom table is estimated 2024 A...
MB&F is rated dead last... tho they may be the very best. 😎
Interesting chart, good data between small independents and mass production (over 8000 / yr).
other extreme.... Swatch 5,800,000 at 141 CHF each... a lot of work.
i'd rather be Max. Nice to see H. Moser doing well. []~(￣▽￣)~*
Interesting chart and data, thanks
The biggest surprise for me is Cartier . Apparently they sell a $&@# load of watches! GO and GP down at the very bottom. For the general public, yes. But for an enthusiast, no. Those two brands have some of the best kept secret treasures
don't underestimate the spending power of the ladies
can careless about horology, just give me my king of joureller 😊
This is a bit apples to oranges, but here are the current income/profit figures for Seiko (GS, Presage, Seiko, etc.)
Actual Results for 9M FY24 (Apr. - Dec. 2024) Net Sales 232.5 billion yen (+13.1% yoy) Operating Profit 20.7 billion yen (+47.1% yoy) Est 12M Sales 300 billion yen ------------------------ 1,810m CHF Sales Est 12M Operating Profit 20 billion yen ---------...
Don't know numbers, but it is mostly quartz Lady's watches by volume
Micro Artist Studio production is likely under 100 per year and split between GS and Credor.
Some notables
Longines, oof. They were heavily invested in the Chinese market and given most brands have reported 30-40% drops in the Chinese market sales, to see such a huge drop I wonder how many watches they even sell to outside of China. Breguet, GO, Winston, small...
Yea, some of these numbers seem obviously bogus
What combination of models would give you an average retail price of 43,620CHF for Patek? Presumably Patek is selling ~80% of their units as entry-level ladies models? I am assuming they have some real data for the publicly-traded corporations, but a lot ...
