MichaelC
[AP Moderator]
22294
All due respect to the "dial collaborations" made with other brands...
There is a new sheriff in town in terms of pairing with Aston Martin. They are called Lorige. They will also be working with other high end race car manufacturers.
I saw them up close a few weeks ago at the Rolex 24 at Daytona. This brand is amazing. I am still gathering information for a more detailed post, but what separates Lorige from every other brand is the watch case and dial are fabricated from carbon/carbon brake pads used on actual race cars in actual races. You are literally wearing part of the race car on your wrist. I was utterly impressed handling these watches. So much so that I ordered one on the spot.
Production is extremely limited, and obviously dependent upon the number of brake pads they source and produce from. Cool side note, I watched the Aston Martin Valkyrie #23 run at the Rolex 24, and the used pads are headed toward the Lorige Manufacture for future watch cases.
Much more to follow on this brand in coming weeks.
Perspective: Watch Partnership—Breitling Joins Aston Martin's Failed Relationships
Some of you may find this article interesting: https://www.watchcollectinglifestyle.com/home/breitling-aston-martin-fourth-watch-partnership ...
They are not failed relationships from Aston Martin’s perspective if they received a trade mark licensing fee and advertising revenue from each watch manufacturer!
Whether. The co-branded watches are any good is another question. All the best, Jon
Ditto.
The only technically accomplished one was the AMVOX line in my opinion (as well as actual purchase choice)....
I obviously share your bias about the Amvox range😀
Given the length of the AM/JLC relationship, arguably it was a success for both parties.
One would be inclined to hope so....
As well as, at least in my instance, for this relationship to be revived at some point to some mutually favorable extent. Who knows, if Lambert manages to acquire JLC from Richemont, one can dare to dream big 😉😇........
I wouldnt worry much
Ferrari is probably the world champion of failed watch collabs ;-)
The author of this article....
Totally left out the recent collaboration between AML and TAG Heuer. Personally, I passively enjoyed the products of that one more than this one with Breitling....
This is amazing...
...we've never had a watch/car collaboration before. Next thing you know they'll be offering special editions. The world is crazy...
All due respect to the "dial collaborations" made with other brands...
There is a new sheriff in town in terms of pairing with Aston Martin. They are called Lorige. They will also be working with other high end race car manufacturers. I saw them up close a few weeks ago at the Rolex 24 at Daytona. This brand is amazing. I am...
On the one hand....
I find the concept very interesting and compelling, on the other, the totality of the execution, from the pictures, leaves something to be desired.... Anyway, I'd definitely like to see one in person! Thanks for the update, cheers, Filip
For sure, the concept of these pieces is fantastic
The caseback photo might appear a bit rough, but in person, the material is fantastic for me. The closest thing I can compare it to is AP's forged carbon Alinghi Team Chronograph. I owned that one for years. This carbon is very different, as it is galvani...
Excellent article. Thank you for showing. I’ve always found these marketing relationships as quite gimmicky myself. Not to say
That a long lasting collaboration of shared values and vision wouldn’t be welcome between a watch brand and an auto manufacturer or other industry.
The missing Tag Heuer even resulted in a limited edition Aston Martin car 😊
As previously mentioned, it’s a marketing play and the blah blah of shared values is just that. Surely they were as shared with Bentley some years past. In many cases the watches themselves suffer from lower value on the secondary market as a result, it s...
IWC appears to be one of the few that have got this right in their association with Mercedes
There seems to be a genuine interest in the drivers - and team principal - in helping to design watches across a range of prices that are relevant to the motor sports concepts. I’d also give an honorable mention to Tudor and Racing Bulls - liked last seas...