Quan
5588
Agred wit AT & Daos
whoever the celeb will be, I only look at the watch. So it only works for non WIS.
Celebrity endorsements …
By: AndrewD : December 28th, 2009-19:48
Many companies use celebrity endorsements to market their watches. As horology enthusiasts, are we immune to this type of advertising? Are there celebrities whose association with watches/companies actually means something to you and adds to the ‘value’ o...
Interesting topic.
By: Z3 : December 28th, 2009-20:46
For me, at the very least the personality has to be consistent wit the brand image, in order for the association to be memorable and synergetic... One example that I really like are: Arnold Schwarzenegger with AP Royal Oak Offshore - both are exemplars of...
Celebs in advertising....
By: Andy : December 29th, 2009-13:19
I have no issues with at all.....but I have to say I think Omega seem to pick the best, Cindy Crawford and more recently the most stunning woman in the world Ziyi Zhang. Would I buy a watch because of them...no, but I would look at the advert..!! However ...
Are we really immune?
By: AndrewD : December 29th, 2009-14:14
Gosh, you PuristS are a tough audience! LOL Better not tell GP, Linde Werdelin and other companies that advertise on PPro. It appears that there are some endorsee’s that are synergistic with their products – Arnold Schwarzenegger is mentioned ...
PuristS endorsements …
By: AndrewD : December 29th, 2009-14:45
Respo has touched on the next area I want to explore. How influential are comments made by other PuristS or Moderators? How much of a ‘herd effect’ do we see? There are many watches that hardly get a mention here, and others that pop up quite frequently. ...
Purist's take Andrew
By: Mech : December 29th, 2009-17:17
I'm not sure the posts/reviews by the forumers here are purists or ADs/Dealers/freelance watch writers as I don't know most of them in person. But one could tell somewhat by the way they're written/presented. I appreciate their in depth review, especially...
Reviews …
By: AndrewD : December 30th, 2009-13:44
Thanks Mech, I resonate with many of your comments. Personal ‘reviews’ by purists whose tastes and biases we come to know (and respect) are much more useful to me than advertorials rehashing a brands press releases. We still need to filter thi...
The Watch Borg …
By: AndrewD : December 30th, 2009-15:12
Thanks for the Borg analogy, Ed. I have posted separately some related social psychology concepts on group interactions . On the one hand, the various Fora bring to our attention watches that we may not have otherwise considered, but on the other they may...
Good points, Andrew!
By: anaesdoc : December 30th, 2009-03:50
Yep, I am convinced, you are right: We are not smarter or more immune to marketing strategies than the medical doctors! Even if we think to be independant in our watch buying decisions, we may decieve ourselves. I think, anybody here would consent to the ...
By the way...
By: ThomasM : December 30th, 2009-08:25
my comments about fire, police, DOT, etc - were made with all due respect. Police, fire departments, EMT, DOT, social infrastructures are to be respected, they provide a valuable service. I hope no one misunderstood my comments. TM
Normality …
By: AndrewD : December 30th, 2009-14:48
Thanks Thomas, All interesting points. “…everyone wants to think they are special and all others are uncouth, uninitiated ….” Most of us consider ourselves at the centre of normality. Not sure who said this but there is a driving a...
I can relate as well …
By: AndrewD : December 30th, 2009-14:59
Hi pplater, Thanks for this contribution and the great photo. You know my love and respect for Jarrett’s work (and interestingly 2009 has been the year that I reconnected with his early recordings). This proves again that the key is finding the right cele...
Nope,
By: tony p : December 31st, 2009-08:55
JS Bach, were he alive today, would be wearing a Jacob & Co, while laying down grooves at the hippest clubs in Lagos, Shenzhen and Cali. Why a Jacob & Co? Five time zones, all in the same piece. Cheers Tony P
Possibly, but ...
By: AndrewD : January 1st, 2010-16:36
When I think of Bach's music I relate more to the ordered mathematical side. That's what made me consider the Resonance as appropriate. There was, however, a theatrical component to some of his music. Actually you have given me an idea for another music-h...
Brand perception
By: Maverik : December 30th, 2009-01:33
Very interesting topic! As always it is all about brand perception. You won't buy a specific watch because some celebrity wears it on an advertisement. But it does influence how you see a certain brand and if you identify with that. Using celebrities help...
My favorite celebs...
By: chaser579 : December 30th, 2009-13:44
Are the everyday people (I am everyday people, like Sly Stone would sing) like you and I and us who are the true watch afficianados and nuts and WIS's, and not so much the Hollywood crap, but folks like Chuck Yeager (Rolex) and all the astronauts (Omega S...
Forum psychology …
By: AndrewD : December 30th, 2009-15:07
There is a whole branch of psychology called “social psychology” that is interested in the way people in groups interact. Perhaps we have some social psychologists amongst us that could comment, but they are probably all too preoccupied watching us. J [In...
Andrew...
By: ThomasM : December 30th, 2009-16:38
all that stuff is giving me a headache; it seems too awfully close to work... Seriously, many of the phenomena you raise all too often result in sub-optimal results for me as a / the founding Purist, whose founding mantra was, is, and hopefully always wil...
The essence …
By: AndrewD : December 30th, 2009-17:30
Thanks Thomas, Simplified to its essence, I agree that Purists is about sharing information on watches (and other topics) in a passionate and interesting way and on as level a playing field as possible. This interaction hopefully leads to greater understa...
Thanks Daos ...
By: AndrewD : December 31st, 2009-14:33
You are too kind. All I did was make the logical jump from the influence of celebrity endorsements, to the influence of PPro endorsements to the factors that influence how we might interact with (or influence) one another on the forums. Honestly I didn't ...