One of the things I like to do when I can't figure things out is throw out everything and start over. What do we know? We have some "givens": - APs new CEO is not a watch industry insider - Swatch is a conglomerate that knows how to make money I'll tack o...
I wore my RO to a cafe I frequent, a 21year old barista was completely aware of my watch and was looking at me with amazed envy. Mindshare is not something AP lacks, many big names known to young people wear ROs. The USA is kicking the butt of the other G...
We do low 9 figures in revenue for color... I would think of something like this as a cheap top-of-funnel marketing tool. I basically get to make money while driving awareness for the brand without impairing the value of my brand (hopefully!)
I graduated with 5 different loans over 4 years and paid back every dime with interest. Took me 7 years. When the "pause" on loan payments was removed a while back, these kids were on TV saying "are you kidding? I have to pay back my loans? How am I going...
Not sure about pocketwatch, tho nice option. Of course OPTIONS AND ACCESSORIES is something MANY brands could offer, but SORELY LACK. Note: I have five very thick multi-page books filled with "extra' straps, bracelets, clasps, pinbuckles..... the kids tod...
Of the money coming from those sales to a good horlogical cause. So they dont do it just to earn a quick buck, which I find nobel....they get to play philantropic in all this!😄 ...
said in 2024 the average watch price purchase buy Gen Zs is about $11,000, way more than millineals and baby boomers are spending. Explanation is they are being educated and influenced by social media about luxury watches. They are being exposed to these ...