AP & Swatch, taking the watch out of the discussion...
One of the things I like to do when I can't figure things out is throw out everything and start over. What do we know? We have some "givens": - APs new CEO is not a watch industry insider - Swatch is a conglomerate that knows how to make money I'll tack o...
I will counter your premise
I wore my RO to a cafe I frequent, a 21year old barista was completely aware of my watch and was looking at me with amazed envy. Mindshare is not something AP lacks, many big names known to young people wear ROs. The USA is kicking the butt of the other G...
I run a portfolio of consumer brands
We do low 9 figures in revenue for color... I would think of something like this as a cheap top-of-funnel marketing tool. I basically get to make money while driving awareness for the brand without impairing the value of my brand (hopefully!)
My first reaction is I am glad some of these kids are actually accepting their responsibility to pay back college loans
I graduated with 5 different loans over 4 years and paid back every dime with interest. Took me 7 years. When the "pause" on loan payments was removed a while back, these kids were on TV saying "are you kidding? I have to pay back my loans? How am I going...
The kids should not compare themselves to the too big to fail companies that needed bailouts.
And the PPP / SBA loan taking companies. It’s OK for the youth to fail but the stock market needs to grow at any cost.
Explain Labubu.... AP / Swatch making to a neck, or purse, hangable is brilliant! On a personal note the bedside / desk clock 'option' greatly warms my heart.
Not sure about pocketwatch, tho nice option. Of course OPTIONS AND ACCESSORIES is something MANY brands could offer, but SORELY LACK. Note: I have five very thick multi-page books filled with "extra' straps, bracelets, clasps, pinbuckles..... the kids tod...