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Horological Meandering

Breitling, October 2018 and expectations...

 



Is it "Go" time? Our colleague, Tim Mosso, on his Watchbox platform, has teased (since the most tepid Navitimer 8 collection fanfare in March 2018), that the B in the new Kerns regime will be releasing another set/series of watches in October 2018 which is much more desirable, a better taste of things to come from Kerns & Co.


IMHO, Breitling, which has enviable brand recognition, has not only failed to capture/capitilize on this brand recognition, but has actually lost the interest and imagination of us in the watch community over the past 10+ years. Which is a bit sad given its past interest if not glory.

So now that October is here, I am curious to see when and what Kerns shows us in the new Autumn of 2018. I was never a fan of what Kerns did with IWC. And after the Navitimer 8 affair, I feel that Kerns' window of opportunity is shutting. If this October presentation does not wow me, Breitling may soon be the Norma Desmond of the watchworld: "Alright, Mr DeMille, I'm ready for my close-up." (for all you movie buffs out there!)

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