While you are correct in highlighting Chanel as a family owned company with the understanding of how to build and maintain a luxury brand my concern is that 1) both owners and principal executives of Chanel are nearing 70 years of age which in my mind brings potential uncertainties and 2) there have been persistent rumors of Chanel being a target, specifically for LVMH, in the last year or two and that is something which surely could change the future for FPJ also.
I don't know if this deal brings long term assurance or just actually adds uncertainty.
Another question, who sold the 20% to Chanel? FP himself or other parties?
We need an Invesmtent Banker covering Luxury Goods to weigh in here. Any Purists wish to reveal their dark side?