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Here are a few ads I found on the net, which made me smile... - " You need a watch "? This ad was not dedicated to the Reverso, as we saw it for other watches, such as the Powermatic, for example. Add

That is what came into my mind when I reviewed the watches I am currently hunting.... Here are a few examples. Blancpain: FF 3 / 6 / 9 / 12: Bronze Milspec: " Barakuda ": Breitling: Unitime: Superocea

You know my indefectible love for the Sonata, a watch which was unveiled in 2003, and which I had the pleasure to get in July 2004. The " First " Sonata: So, you can imagine how impatient I was to see

It is a miracle I was able to come back to Paris, today. I was invited for a quick trip at the Manufacture, to see some watches, and to prepare some articles. So, I left Paris Thursday night, and came

I was enthusiast when it as released, in 2009. And I have to say, that almost 4 years after, my appreciation for this watch is still present. Among the pros, I would mention the use of titanium for th

JLC organized a week of madness, from the 19th to the 22th of November, to celebrate the Jubil to come soon, the 180th Birthday of the Manufacture, and the inauguration of the new Paris Boutique, whi

All is in the title, but it is much more interesting than a simple announce. First of all, if I saw several exclamation dot dials on 5508, I much rarely saw this detail on a 6542 from '58. ( All in al

All is in the title. I am curious to know if you have a winner, among all the watches introduced in 2012 by JLC and which it wold be. To help you to make your choice, here is the link to the 2012 nove

Jaeger-Lecoultre decided to unveil the latest Duometre, the Unique Travel Time, for the official inauguration of the all new Paris Boutique, which as a coincidence is today. Before introducing you the

There will be a big Party, on next Tuesday night, to celebrate the inauguration of the Paris Boutique. And, the very same day, Jaeger-Lecoultre will unveil a new watch. So, before these events, I play

I saw several very exciting examples, these last months. Among them, this Tissot, which I believe to house a Lemania 15 TL. Big case ( 38 mm ), superb dial, and excellent movement. What else can you a

I brought two watches with me, for my small escape in the Loire. One, the Sonata, for the exquisite moments, and the other one, the Longines 30 CH, to have a watch which will match with the spirit of

Amvox 7... That may be a good surprise for all the Amvox Fans. But under a new denomination, you will discover a light evolution of the Amvox II, in fact. Let's keep in mind that from 2006 to 2010, JL

8 years! 8 years that this World Time is in my collection, now. 8 years of authentic, deep love, admiration. There is not one thing I hate or just don't like on this watch: - The size ( 37 mm ), perfe

I am not specially a big fan of very big watches, but I would happily make some exceptions to this rule, with for example, the Longines Weems. Here is a picture which was taken during one of our Paris

After a loooong wait of 13 months, my Master Mariner Deep Sea is back from the Service Center! Since it was a long time we didn't speak about it, I know have several excellent reasons to post this thr

I already said it, but the LUC Tribute was one of my best horological souvenir from the Las Vegads IGOTT II. It was in June 2011, but since, I must confess that this watch obsesses me. I am not a big

To be more precise, the issue is that with the original Deep Sea Alarm, you can't swim, likeother Vintage watch. And as for the Tribute, you can have some water activities, but it cannot compete ( doe

This was the title of a JLC ad in the 50ies. ( Do you need a watch? ) JLC used it for several purposes, including the Powermatic, in a very creative way: The saga of the JLC Automatic started in 1946

There are some days I would damn myself to not have brought a camera with me. I paid an improvised visit to the Breguet Boutique, yesterday, and fell in love with a delicious chronograph, the Ref 5247