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Chopard

It's important to note.

 

Generally, most companies order their steel off a catalogue. 316L or 904L. Chopard and Seiko probably got slightly involved with the steel foundry and specified a steel that met their needs; both from a performance standpoint (hardness, aesthetic polish qualities, etc.) and from an environmental standpoint. These companies are probably not getting very involved in the steel making. But just a little more involved than ordering their steel off a catalogue.  The rest is possibly more marketing related.

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