Chopard

Las Vegas , NV . – Oct. 29, 2012 – Caroline Scheufele , Chopard Co-President and Artistic Director, hosted the Grand Opening of the Chopard Las Vegas Boutique at the luxurious Wynn Las Vegas Resort yesterday, Sunday, Oct. 28, 2012. Welcoming the company's new location was Sir Elton John, who frequents Vegas for his residency show, "The Million Dollar Piano," attending the Grand Opening to lead the ribbon-cutting ceremony. Also, in attendance were close friends of the house David Furnish and actresses Malin Akerman and Christina Hendricks, both stunning in signature jewelry pieces by Chopard.

CHOPARD, INTERNATIONALLY RENOWNED LUXURY SWISS WATCH AND JEWELRY HOUSE, CELEBRATED GRAND OPENING OF LAS VEGAS BOUTIQUE

LOCATED IN WYNN LAS VEGAS RESORT

Sir Elton John, long time friend of the brand, attended as guest of honor during highly anticipated opening event

The new boutique, which embraces Chopard's signature global design concept, will serve as a must-see destination for its sophisticated aesthetic, which highlights the stunning haute joaillerie, timepieces and other finely crafted products for which the 152-year-old house is world renown. Designed according to Scheufele's artistic vision, the 800-square-foot location is a lavish jewel box representing the elegance of the brand and showcases the constant development of this innovative family-owned company.

A new extension of the Elton John Watch Collection, co-designed by Scheufele and Sir Elton John, was exclusively exhibited during the private soirée. The collection, now available in a 38mm edition, benefits the Elton John AIDS Foundation which Caroline Scheufele has supported for nearly 15 years, raising millions of dollars annually since 1992 in an effort to promote prevention programs and direct treatment for those living with HIV/AIDS around the globe.

About Chopard and the Elton John Aids Foundation:

When Chopard Co-President & Artistic Director, Caroline Scheufele, first met Sir Elton John 14 years ago, he suggested she play an active role within the foundation. This encounter marked the start of a lasting friendship and a brilliant creative cooperation. The world-famous Artist and the Scheufele family, owners of Chopard, united their talents in creating the Elton John Watch Collection, a line reflecting the singer's exceptional sense of style and from which a percentage of sales is donated to the Elton John AIDS Foundation. In addition to this collection, Chopard supports the Foundation as an official partner of the Academy Awards Viewing Party and White Tie and Tiara Ball. For more information, visit us.chopard.com.

Press Release