Caroline Scheufele Receives amfAR Award of Courage

New York, NY – Yesterday evening, Caroline Scheufele, Co-President and Artistic Director of Chopard, was honored at the Foundation for AIDS Research (amfAR) annual black-tie gala for her brave and enduring commitment to the fight against AIDS, a cause that she has always felt particularly passionate about. She received the Award of Courage from long-time friend David Furnish.

CAROLINE SCHEUFELE

CO-PRESIDENT AND ARTISTIC DIRECTOR
OF CHOPARD

HONORED WITH AWARD OF COURAGE

AT ANNUAL amfAR GALA

Wednesday, February 8^th, 2012

"When one has been given so much in life," Scheufele commented, "it is only natural that one should give back in one way or another."

Caroline has been a committed supporter of amfAR for many years, most notably through her steadfast support of the annual Cinema Against AIDS gala, which is organized during the Cannes International Film Festival. Caroline and Chopard have been instrumental in the success of the Cinema Against AIDS event series, which has raised nearly $70 million for amfAR's initiatives to end the AIDS epidemic since 1996. 

The exclusive gala dinner at Cipriani Wall Street was hosted by Sarah Jessica Parker and celebrated honorees Roberto Cavalli, Caroline Scheufele, and Goldman Sachs Gives.

Elizabeth Hurley and Karolina Kurkova were some of the guests who sparkled in Chopard. Other guests included Alessandra Ambrosio, Giovanna Battaglia, Cindy Crawford, Alexa Chung, Jennifer Hudson, Karlie Kloss, Heidi Klum, Leighton Meester, Julianne Moore, Carine Roitfeld, Julia Restoin Roitfeld, Vladimir Restoin Roitfeld, Anja Rubik, Molly Sims, Harvey Weinstein and others.

The evening paid homage to amfAR's late Founding International Chairman, Dame Elizabeth Taylor with a video tribute and special performance by opera singer Michelle Johnson, who sparkled in Chopard. After dinner, guests enjoyed a live auction followed by a performance by Theophilus London and Janelle Monáe. The excitement continued with music spun by DJ Michaelangelo

Since 1998, the amfAR New York Gala has become one of New York City's most successful and high-profile AIDS benefits and has raised more than $12 million to date for essential AIDS research, prevention, and education.

About Caroline Scheufele:

Caroline Scheufele devotes a great part of her energy and passion to creative design. In 1985, she produced the first line of jewelry, Happy Diamonds, for Chopard, which up until then had exclusively been a watchmaker. Later on, she brought Chopard into the world of Haute Joaillerie, by creating collections such as Red Carpet and Animal World. She has contributed to the international exposure of the brand by connecting its image with cinema and iconic events such as the Cannes International Film Festival, of which Chopard has been the official partner since 1998. Thanks to bold and constant determination, Scheufele has succeeded in propelling the 150-year-old company to the forefront of the Haute Joaillerie arena and the world's most glamorous red carpet events. In addition to her insatiable creativity, Scheufele is also a devoted philanthropist. For many years, Scheufele and her family have leveraged Chopard's reputation to help charitable causes. On top of her strong commitment to amfAR, Caroline has been creating a watch collection for the past 12 years dedicated to and inspired by her dear friend Sir Elton John, of which a portion of the proceeds is donated to the Elton John AIDS Foundation (EJAF). Chopard also partners with EJAF's Academy Awards Viewing Party in Los Angeles and their White Tie & Tiara Ball, which takes place annually in Windsor, UK. In 2007, Scheufele received the "Enduring Vision Award" from EJAF for her "exceptional support." Through sponsorship activities, Chopard supports the José Carreras Leukaemia Foundation and The Prince's Foundation. Since 2010, Chopard has been in partnership with the WWF's Tiger Initiative and in 2011, joined the Responsible Jewellery Council.

For more information, please visit www.chopard.com

About amfAR:

amfAR, The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS related public policy. Since 1985, amfAR has invested more than $340 million in its programs and has awarded grants to more than 2,000 research teams worldwide.

For more information, please visit www.amfar.org

Press Release