Manufacture
AnthonyTsai's report from 2013 highlights Chopard's unveiling of a new, expansive pavilion at Baselworld, designed by the renowned Thierry W. Despont. This architectural endeavor reflects Chopard's evolving brand identity and commitment to creating immersive experiences for its visitors. The post offers a glimpse into the meticulous craftsmanship and innovative materials used to construct this impressive exhibition space.
Geneva, Switzerland β April 18, 2013 - The House of Chopard is pleased to announce a new pavilion for Baselworld 2013, designed to host its visitors within a completely revamped and enlarged Messe Basel exhibition area. The area was developed by designer and artist Thierry W. Despont , who created the Chopard Group's global design concept for boutiques and sales areas. Light, comfortable and intimate, it reflects the Geneva-based company's new architectural and aesthetic codes
CHOPARD TO UNVEIL NEW PAVILION BY DESIGNER THIERRY W. DESPONT
AT BASELWORLD 2013
It took no less than 60 artisans and five weeks of work to craft and assemble all the elements of Chopard's new pavilion, which stretches over 1,800 square meters on three levels. Prior to this, it took more than a year for the design and prefabrication of this area with its façade that measures 20 meters wide and nine meters high.
The use of highly contrasting materials for this new pavilion creates a contemporary, intimate harmony. White Corian, a composite material that is exceptionally hard but also very eco-friendly and recyclable, covers the exterior of the pavilion while the interior is clad in lime-washed oak, bringing a luminous touch that catches the light, along with leather for the arm chairs and velvet on the sofas and certain walls. On three sides of the exterior of the pavilion, high, spacious, light windows accommodate the company's innovations, while the traditional collections are presented in more intimate display windows.
Thierry W. Despont , creator of the new design concept for Chopard sales areas personally oversaw the creation of the floor of the rotunda of the pavilion's main hall, a parquet with a motif specially designed for the venue, as well as the choice of furniture. The furnishings of the VIP salon were produced by Jacques Garcia , the quintessential international reference for refinement and elegance.
Every detail of the new pavilion was developed in close collaboration with the Scheufele family, owners of the House of Chopard, whose wish was to host their guests in a place that is both exclusive and warmly welcoming.
Press Release
I just noticed that I have Corian as worktop surface material in my kitchen like the new Chopard pavilion. Does that make me eco-friendly too? :-) MTF
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