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Personally, I am not so sure that Santos really boosted the wristwatch ....

 

.... since I assume that he did not wear this watch when being handed over from one distinguished salon and evening society to the next. Most certainly, he wore a conventional pocket watch then. Newspaper photography was an innovation not widespread, since it increased printing costs, so most pictures printed were still of the drawn/cut type, which barely showed small details as a watch. To prove my point, just execute a Google picture search for Santos Dumont: Not a single picture of him shows a watch. Most pictures depict him in a formal suit, with which a pocket watch was the standard accessory. The few pictures portraying him in his leather pilot outfit do not show any watch at all. Therefore, I do not think that Santos Dumont played any crucial role in paving the road to the wristwatch's success. I rather believe that it was Cartier's public relation that emphasized this story much, much later.

Regards,
Marcus

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