I actually think the new business model will be successful. I sat down with Herr Schmid and discussed the vision. If you put yourself in Lange's shoes, you can understand a bit more about why they're taking this approach. Keep in mind, these CEOs are data driven. Their studies from their expert consulting companies tell them one thing over and over again... And they listen. I wished they'd listen to me more... I could've done double the consulting work for half what they paid to their fancy consultants like Bain and McKinsey.