Tim Jackson
2932
Rolex can do that, other brands need market feedback...e.g. Code 11.59...
This SIHH/WW news will cramp the brands style massively and as Bill says, it will hopefully up their communications and understanding of the international markets.
As much as I love Baselworld, there is a change ahead for the big exhibition type of shows, we've known for the past 25 plus years.
I agree with your concept, but it only works if the sell through works for the retailers, otherwise a log jam occurs and we all know what that creates in the market place.
"Times are a changing" as a song writer once said. The whole branded industry is in flux and they are trying to figure out a formula for the future of the marketed/branded products they make and sell.
Cheers,
Tim
2020 SIHH/Watches and Wonders Geneva now officially cancelled, so...
Will brands like JLC now push out advertisements of "new" releases earlier than last week of April 2020 since there is no reason to wait now? Very interesting. Expectations for JLC are high given dirth of innovation and creativity over past several years,...
I hope that we will be able to share the novelties sooner rather than later.
This is a sad situation but better caution in this case. The brands will have to up their communication game to stand out among the crowds.
If it were me running a brand
We all know we see many big releases at SIHH but watches from the Richemont brands rarely show up in the stores soon after. Most often the brands would debut the pieces in January (the month that SIHH traditionally took place) but not deliver until Summer...
Rolex can do that, other brands need market feedback...e.g. Code 11.59...
This SIHH/WW news will cramp the brands style massively and as Bill says, it will hopefully up their communications and understanding of the international markets. As much as I love Baselworld, there is a change ahead for the big exhibition type of shows,...