We all know we see many big releases at SIHH but watches from the Richemont brands rarely show up in the stores soon after. Most often the brands would debut the pieces in January (the month that SIHH traditionally took place) but not deliver until Summer, or just before Christmas, or literally not until the next calendar year. So why not release whatever you have ready to DELIVER in the immediate future, and hold back those that you do not have ready until you are actually ready.
Rolex is king at this. They announce a watch at Basel and magically two weeks later all the ADs have the watch in the store for their clients to buy... imagine that!
Anyway, that’s what this guy would do. Agree?