Brandon Skinner
3348
If it were me running a brand
We all know we see many big releases at SIHH but watches from the Richemont brands rarely show up in the stores soon after. Most often the brands would debut the pieces in January (the month that SIHH traditionally took place) but not deliver until Summer, or just before Christmas, or literally not until the next calendar year. So why not release whatever you have ready to DELIVER in the immediate future, and hold back those that you do not have ready until you are actually ready.
Rolex is king at this. They announce a watch at Basel and magically two weeks later all the ADs have the watch in the store for their clients to buy... imagine that!
Anyway, that’s what this guy would do. Agree?
2020 SIHH/Watches and Wonders Geneva now officially cancelled, so...
Will brands like JLC now push out advertisements of "new" releases earlier than last week of April 2020 since there is no reason to wait now? Very interesting. Expectations for JLC are high given dirth of innovation and creativity over past several years,...
I hope that we will be able to share the novelties sooner rather than later.
This is a sad situation but better caution in this case. The brands will have to up their communication game to stand out among the crowds.
If it were me running a brand
We all know we see many big releases at SIHH but watches from the Richemont brands rarely show up in the stores soon after. Most often the brands would debut the pieces in January (the month that SIHH traditionally took place) but not deliver until Summer...
Rolex can do that, other brands need market feedback...e.g. Code 11.59...
This SIHH/WW news will cramp the brands style massively and as Bill says, it will hopefully up their communications and understanding of the international markets. As much as I love Baselworld, there is a change ahead for the big exhibition type of shows,...
