Lotus Emira: challenges, factory tour, MD updates, etc.
Harry from Harry's Garage walks through the Lotus Emira factory with his car and talks with managing director Matt Windle on the challenge to get up to 7000 cars/year. They said in the year between Goodwood 2020 and 2021 they took orders for as many cars ...
Hi Mike …
This is a copy of the communication that I received from Lotus two weeks ago … We are very conscious that we have not communicated with you directly yet regarding a final delivery date for your new Lotus Emira. We are continuing to experience delays in ma...
7000 Cars a year is a lofty goal!
Ferrari is only around 11,000 cars per year. Rolls-Royce, a brand with an established dealership network worldwide only sold around 6000 units in its best year ever. Hard to say if 7,000 is going to happen for Lotus anytime soon! Good luck to Lotus!
When I went to the factory 50th anniversary party, they had just reached 50,000 cars
So an average of 1000 cars a year. That was in 1998! A young Clive Chapman (son of the founder Colin Chapman) in 1998 Lotus got to 100,000 in 2018 on the 70th anniversary of the company (Hazel Chapman and her no longer young son Clive). That's an average ...
It's a looker
And it is nice that they kept the weight manageable for a modern car. If the v6 had a little more punch would consider pursuing.
400 hp vs 3000 lbs is a pretty good power/weight ratio
It's an AMG motor, so certainly a bit more could be found with a suitable infusion of cash