Automotive

patrick_y
[PuristSPro Moderator]
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I hope the market will bear the extra $500 to $1000...

I hope the market will bear it, I have far more to lose in my investment than the $500-$1000 in my own car. The whole reason why I put the fact that I'm a stockholder in the company is to say that I benefit from Tesla making more money. And I support Tesla making more money. But despite this raising the cost of the paint probably makes more money, I would caution against this short term gain as it may rub some consumers the wrong way. It's not a very fair thing to give consumers a constantly changing price target.

But, as a consumer, things like a moving price target; TWO CHANGES in around SIX WEEKS is too much.

Remember back in the day; around 2010ish, Patek Philippe prices were constantly increasing? That was annoying. But even then, they didn't change within SIX WEEKS!

Market studies in the past has shown that people who want to buy red cars are fairly inflexible about their demand for red cars. And thus, car manufacturers have realized this and have started to offer more red cars in the USA market; these cars are often at higher cost (in the price of the paint, or these cars are loaded with more options). But even then, I've never heard of a car manufacturer change the price of red paint three times in six weeks.

Imagine you go to the store to buy toilet paper. You see that they only have the bulk rolls of 36 rolls per pack for $5. You think, maybe I'll hold off, I've still got two weeks supply worth, I'll come back when I have about a week's worth. The next day you come back, the price has increased from $5 to $7.50. Then another day later it's gone up to $10. It's a moving price target. Is it unethical? No. Unless they raised the price due to a storm, that would be illegal since you can't price gouge in a time of disaster in most states/territories/provinces in the USA.

It's just not cool, and it's not right. It might not be illegal, it might not even be unethical, but it's something that sure is embarrassing that Tesla would have such pricing instability. I can imagine they will de-content the car and add it back as expensive options in the future to maintain that $35K price target.