Some of these mission statements are ridiculous and not in a funny way, like if Jeep adopted the slogan, “Head for the hills.”
Dodge for instance, its current halo cars are all about affordable, excessive power over expensive refined power, while its affordable cars are basic and cheap transportation. What does an electrified Hellcat look like? To me, a relatively affordable muscle car that has ridiculous piped-in petrol sound, encourages the owner to push it to ludicrous drag times, suffers from overheating problems and goes into limp mode after a few timed standing starts. As long as it reliably cools down and exits limp mode without catching fire, mission accomplished. Saving the planet does not enter my mind when I think of a Demon or Hellcat.