Difficult exercise.

Jul 10, 2021,12:46 PM
 

Some of these mission statements are ridiculous and not in a funny way, like if Jeep adopted the slogan, “Head for the hills.”

Dodge for instance, its current halo cars are all about affordable, excessive power over expensive refined power, while its affordable cars are basic and cheap transportation. What does an electrified Hellcat look like? To me, a relatively affordable muscle car that has ridiculous piped-in petrol sound, encourages the owner to push it to ludicrous drag times, suffers from overheating problems and goes into limp mode after a few timed standing starts. As long as it reliably cools down and exits limp mode without catching fire, mission accomplished. Saving the planet does not enter my mind when I think of a Demon or Hellcat.

  login to reply

Comments: view entire thread

 

Can car brands redefine themselves for an “electric mobility” world?

 
 By: cazalea : July 9th, 2021-22:02
Stellantis just tackled this subject, presenting slogans, or mission statements, that sum up each of its 14 brands, as part of its electrification strategy. The company has to carve out a niche for each of its brands in Europe and the U.S. One analyst (ha...  

"E-Romeo" by far the worst. Sounds like a soft portln website 😅

 
 By: @lberti : July 9th, 2021-22:24
And please note that i.love alfa! I had an old spider and love ttmhe 4c and the 33 stradale being my car to die for!🇮🇹

I’m not arguing against electric cars

 
 By: cazalea : July 9th, 2021-22:54
I’m suggesting these statements are meaningless

Right on! 👍

 
 By: India Whiskey Charlie : July 9th, 2021-23:10

They’re…not great.

 
 By: Esharp : July 10th, 2021-04:46
Perhaps a statement of intent more than anything else. At the least they have to be seen to be doing something. (I won’t miss internal combustion engines. Don’t get me wrong, a good one is a thing of joy. But there are far more important things than the p... 

You are a poet, sir

 
 By: cazalea : July 10th, 2021-05:14

My fear as well …

 
 By: bimbeano : July 10th, 2021-20:52
… refusing to fly … that would mean not being able to visit family or pay dearly to do so.

No fear

 
 By: Weems@8 : July 10th, 2021-08:44
No fear best friend. I know combustion engines are emotional. You grew up with V8, 4 in line, the smell of petrol on gas stations (like the best perfume for me), the nice sound exhausts make, easy fill up and go. It was an era. I discussed with colleagues... 

Corporate nonsense ...

 
 By: Cpt Scarlet : July 10th, 2021-10:13
But I have nothing to fear from electric cars. They will offer a daily drive that enables us to enjoy our classic fossil fuel cars at the weekends, without being viewed negatively.

Actually I think E cars are fine as an option but I don't like them being mandated as the only choice as I don't believe they are the wonderful solution to a debatable problem. If all cars are

 
 By: InDebtButOnTime : July 10th, 2021-12:44
forced to be electric we will have a new set of issues to deal with unless we master fusion. We're already dealing with not having enough power here in California. I think there are more forces at play here than what is advertised and it seems wrong that ... 

Difficult exercise.

 
 By: jmpTT : July 10th, 2021-12:46
Some of these mission statements are ridiculous and not in a funny way, like if Jeep adopted the slogan, “Head for the hills.” Dodge for instance, its current halo cars are all about affordable, excessive power over expensive refined power, while its affo...