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Audemars Piguet

Devils Advocate: Why?

 

Why does producing Limited Edition Royal Oaks dilute the brand?

(there are a thousand and one reasons why it does, and a thousand and one reasons why it doesn't; I'd like to read which one, or maybe it is reason one thousand and two that I haven't heard already, bothers you so much.)

Seriously, no offense intended.  Let's have a serious, considered discussion on this oft repeated, usually flippantly brought up point.

No conclusions or universally applicable "truths" expected (or maybe not even possible!) but I hope to learn some of the thoughts behind the point that make it worth even bringing up at all. 

Sincerely,

TM

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