WatchProSite|Market|Digest

A. Lange & Söhne

Even a simple Saxonia has a listed service cost of 1100EUR (dated May 2022 on their site)

 

I am very thankful that I dislike the Lange aesthetic as they seem to be the poster child for how to treat your customers poorly.  Their servicing costs for the simple watches seems out of line compared to competitors and that leads me to think that the complicated watch servicing costs  are similarly exorbitant.


However, I would never buy a Lange after having heard stories from prolific Lange collectors being treated as new to the brand when going to a new Lange Boutique after their AD lost the brand.  When asked about that in an interview, Wilhelm Schmid said:

"Now, the challenge right now is there were  a lot of good custoemrs that used to buy from their AD.  And that AD doesn't have Lange & Sohne anymore.  And unfortuntaely, we don't have the history of that AD with their customer.  So here we are, pretty blind, because if somebody comes in, he or she will tell us, I am a customer, but we have no evidence, we have no history."

For me it is unbelievable that it is impossible for Lange to connect with collectors who bought from an AD.  The only way I interpret this is either he thinks we are idiots and he is a liar, or he is incompetent - neither of which is the quality of someone I want to do business with.

  login to reply
💰437 Marketplace Listings for A. Lange and SöhneA. Lange and Söhne Saxonia · 1 for sale · 1486 discussions