JWM
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my two cents why defy failed
The main reason why DEFY failed is not because the designs are ugly and not because there was no ground to stand on for Zenith. The was a strong following for DEFY, actually even during the good times, it found it to be one of the best selling pieces and most talked about watches during that time. It brought Zenith from being a collectors only name to a house hold name.
The Main reason DEFY failed was because the zenith did not properly manage the success of the watch. Look at the numbers.
first year...11 SKUs (4 defy extremes, 8 defly classics0
Second year...zenith added 60+ skus to the defy range alone
year 3....total DEFY range 100+ skus. in total it was over 130+ skus by the end.
they flooded the dealer with skus, couldn't develop a consistent message, couldn't develop a best selling sku, dealers couldn't restock product sold.
It isn't everyone's taste, but had legs. but the feet were cut off in the second year by trying to rush to grow the line.
my two cents..
Just a random photo of an extreme Zenith watch
A few weeks ago I came across this Zenith Defy Xtreme Tourbillon Titanium Chronograph and took a quick cell phone pic. It's a discontinued timepiece as Zenith has gone from avant-garde to mostly classic references. But still an interesting timepiece from ...
Legacy
from the Nataf era .... Been a long time since I have seen one. They have all but disappeared from the ADs I frequent. This must be a NOS ?
Correct on point
Hello F. Correct. Indeed the watch is from the Nataf era and this is new old stock. Best wishes, Joel
and what about AP Anthony
I confess, I'm not a fan myself but are those offshores that much better ? The carbon Allinghi, the Survivor, the Grand Prix , .... Imo they are as ugly as the Defy watches ( most Defy watches) but somehow, when they have 'Audemars Piguet' on the dial eve...
That's really quite a deep question, Bruno . . .
. . . and I think the answer - if there is one - is related to the continuity of development of AP's RO / ROO over decades in comparison to the flowering of Zenith's Period of Excess. In AP's case, the trend was gradual and linear, while in Zenith's, it w...
Loved the ...
"Period of Excess" definition. This explains perfectly that times and the produced goods. Zenith seems to follow a sinusoid route of ups and downs for a long time. I'm hoping that the current path targets the ups. Let's wait and see. Cheers, Nilo
Because many don't think the AP designs are "ugly" :)
That's the main difference why. Cheers, Anthony
but those 3 I mentionned ?
I kove a RO and a 'normal' ROO but the survivor, Grand prix, carbon Alinghi, ... I really see no difference between these and a lot of Defy watches
Ok, I drop the smiley. Please, let me know who owns one of these Defys.
And how often you see pics of happy wearers... While you can see, quite often, the ROO you don't like. Not that these ROOs are my taste, but this is a fact. Without Smileys... Well, at least one. Best, Nicolas
I forgot a smiley LOL
don't take my reply too serious ;-) But on the other hand I really mean it, I think they would have sold better if they kept better price. I have no idea how many Defy's Zenith made and sold but I'm sure there are plenty of them. The one in the picture is...
There are differences between those 3
and many people see the difference that's why these watches aren't the same as the Zenith Defy Extreme watches. It's probably safe to say that many more people see the difference and like the look of these Offshores as compared to the Natif-era Defy Extre...
my two cents why defy failed
The main reason why DEFY failed is not because the designs are ugly and not because there was no ground to stand on for Zenith. The was a strong following for DEFY, actually even during the good times, it found it to be one of the best selling pieces and ...
Some thoughts on the above posts...
This is a subject very near and dear to my heart... before I bought my JLC NS GMT Chrono, I was putting money aside for the original Defy Xtreme Open. I bought my JLC over that for more than a few reasons. Those are something I'll get to later in my post....