That’s a nice and needed marketing push from VC. It will take time and perseverance to get close to Patek in terms of recognition and brand aura but they have the goods.
Ironically, I looked at the paper in order to read, as you pointed out, the 'submarine' article, but then when I took the paper in my hands, the VC supplement simply slid out by itself. The best kind of surprise possible 😃👍....