TAG Heuer - Tag Heuer is becoming a fake Swiss brand...

Tag Heuer is becoming a fake Swiss brand...

Jan 24, 2017,13:11 PM

That's what Patek's Thierry says, in essence, (not his exact words)...

I'm not trying to troll here... but I have always been turned off by TH's celebrity approach... often I have kind of like a TH entry level watch... then been turned off by the celebrity business...

Can anyone confirm or deny or help to inform us all if TH is taking the 'fake-Swiss' route, where watches that are less and less Swiss can be 'legally' called Swiss?

Is Thierry being 'a baby' in this cruel real world, or does he have a legitimate point, when he recently called a TH watch 'a joke'?

I find all of this very intriguing and somewhat soap-opera-ish... and I'd love to hear what our trusted moderators or the better-informed of us know or feel about all this 'Fake Swiss' business, as brands become more diluted (less Swiss) and cheaper and cheaper while still being called Swiss?

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TAG Heuer celebrates new partnership with the Cadel Evans Great Ocean Road Race 2017

By: JToddH : January 24th, 2017-06:27

TAG Heuer celebrated its new partnership with the Cadel Evans Great Ocean Road Race with a glamorous cocktail event at its Melbourne Flagship Boutique and a special guest appearance by the Australian cycling champion and 2011 Tour de France winner himself...

I don't know why but I missed Cadel Evans. Where is he on the pictures ;-)

By: Alkiro1 : January 24th, 2017-06:49

Best wishes Alkiro

Lol [nt]

By: aris d : January 24th, 2017-07:02

:-)

By: Alkiro1 : January 24th, 2017-07:17

Best wishes Alkiro

I know, right? Perhaps I need to take up cycling! [nt]

By: JToddH : January 24th, 2017-10:13

Well, if you could meet cycling partners like the ones of Cadel Evans you should start now ;-)

By: Alkiro1 : January 24th, 2017-10:40

Best wishes Alkiro

A nice step up for cycling - I normally associate pro racing with Festina. No intended

By: templetowers : January 24th, 2017-06:53

accusation to Cadel BTW ! One of the good ones IMO!

Brilliant and Beautiful! [nt]

By: keks : January 24th, 2017-08:14

Tag Heuer is becoming a fake Swiss brand...

By: Mostel : January 24th, 2017-13:11

All brands use sports or Celebrity though.....

By: templetowers : January 24th, 2017-13:46

I don't disagree with your sentiment , but is it not the Swiss watch industry that are not regulating effectively enough ? - as pointed out by H Moser's parody with the 100% Swiss Swiss Cheese Watch - Maybe the development and quality of non Swiss Manufac...

I would say no most don't, especially intrinsically as a way of defining their brand identity

By: Mostel : January 24th, 2017-15:35

Breguet, Cartier, FP Journe, GP, Hublot, IWC, JLC , Montblanc... Patek, Vacheron, Zenith? If any of these use celebrities, intrinsically, as the popularly recognized way of defining their brand... in the manner of TH or Omega, Please let me know if I am m...

Charlie's sins

By: Blue and White : January 24th, 2017-20:45

Dear Mostel, this picture made my day! Thank you, I am still giggling....

True

By: Blue and White : January 24th, 2017-20:48

Dear Mostel, I do support your viewpoint. A number of brands practice this annoying trend to use ambassadors. For what purpose? I don't know, I rather think they dilute their brand image in the long-term. The photos above are nice to look at (attractive p...