TAG Heuer - I would say no most don't, especially intrinsically as a way of defining their brand identity

I would say no most don't, especially intrinsically as a way of defining their brand identity

Jan 24, 2017,15:35 PM

Breguet, Cartier, FP Journe, GP, Hublot, IWC, JLC , Montblanc... Patek, Vacheron, Zenith? If any of these use celebrities, intrinsically, as the popularly recognized way of defining their brand... in the manner of TH or Omega, Please let me know if I am mistaken.I am not pretending that none of these manufactures ever used celebrity to promote their brand... but I am suggesting that TH does exceptionally use superficial celebrities to define their brand, and that their brand is currently in question as to whether it is realistically a Swiss made brand... anymore. Why single them out? Because of their very famous current president ... CEO... ... and their level of financial success.... and of their ubiquity in the marketplace... their 'brand' might have no identity if it wasn't the identity of actors, athletes, so on... and it kind of follows with the gossip, that TH may be in fact an empty name that is no longer Swiss, as we very recently believed Swiss Made to be.

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TAG Heuer celebrates new partnership with the Cadel Evans Great Ocean Road Race 2017

By: JToddH : January 24th, 2017-06:27

TAG Heuer celebrated its new partnership with the Cadel Evans Great Ocean Road Race with a glamorous cocktail event at its Melbourne Flagship Boutique and a special guest appearance by the Australian cycling champion and 2011 Tour de France winner himself...

I don't know why but I missed Cadel Evans. Where is he on the pictures ;-)

By: Alkiro1 : January 24th, 2017-06:49

Best wishes Alkiro

Lol [nt]

By: aris d : January 24th, 2017-07:02

:-)

By: Alkiro1 : January 24th, 2017-07:17

Best wishes Alkiro

I know, right? Perhaps I need to take up cycling! [nt]

By: JToddH : January 24th, 2017-10:13

Well, if you could meet cycling partners like the ones of Cadel Evans you should start now ;-)

By: Alkiro1 : January 24th, 2017-10:40

Best wishes Alkiro

A nice step up for cycling - I normally associate pro racing with Festina. No intended

By: templetowers : January 24th, 2017-06:53

accusation to Cadel BTW ! One of the good ones IMO!

Brilliant and Beautiful! [nt]

By: keks : January 24th, 2017-08:14

Tag Heuer is becoming a fake Swiss brand...

By: Mostel : January 24th, 2017-13:11

That's what Patek's Thierry says, in essence, (not his exact words)... I'm not trying to troll here... but I have always been turned off by TH's celebrity approach... often I have kind of like a TH entry level watch... then been turned off by the celebrit...

All brands use sports or Celebrity though.....

By: templetowers : January 24th, 2017-13:46

I don't disagree with your sentiment , but is it not the Swiss watch industry that are not regulating effectively enough ? - as pointed out by H Moser's parody with the 100% Swiss Swiss Cheese Watch - Maybe the development and quality of non Swiss Manufac...

I would say no most don't, especially intrinsically as a way of defining their brand identity

By: Mostel : January 24th, 2017-15:35

Charlie's sins

By: Blue and White : January 24th, 2017-20:45

Dear Mostel, this picture made my day! Thank you, I am still giggling....

True

By: Blue and White : January 24th, 2017-20:48

Dear Mostel, I do support your viewpoint. A number of brands practice this annoying trend to use ambassadors. For what purpose? I don't know, I rather think they dilute their brand image in the long-term. The photos above are nice to look at (attractive p...