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TAG Heuer

It depends on your definition of "worthiness"

 

pat1964,


First....welcome to our place.

As this is the Tag Heuer forum, I will address your last question first...

I have dithered about a Tag Heuer Monaco since the 1st re-edition; that's how old I am  smile

Many of the brands you listed are famous or infamous for "cashing in" on issuing new models that look just like their old models. Maybe you like the continuity.

As engineers and designers, watch makers have to improve incrementally so our products get better.  I think it is OK to retain iconic design cues but new watches , even as tributes, should incorporate something new. It could be unseen things like better materials or components. It could be updated fonts or displays.


Jean-Claude Biver at Tag Heuer

Jean-Claude Biver at Tag Heuer


Tag Heuer is going through an evolutionary phase now with the current CEO, J-C Biver, with his vision of how it fits in the LVMH stable. Tag Heuer has always been about impetuous youth, timing short epochs (chronographs) and daring viz. Steve McQueen and racing. So, it is no surprise that their latest offerings emphasise technology, adventure, timing precision and cool.

I will leave it to those with hands-on experience of the new watch to comment.  I can only tell you about the management philosophy  behind Tag Heuer. In that way, they are still "True" to the original Monaco model.


Regards,

MTF





This message has been edited by MTF on 2016-06-10 01:23:59

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