True

Jan 24, 2017,20:48 PM
 

Dear Mostel, I do support your viewpoint. A number of brands practice this annoying trend to use ambassadors. For what purpose? I don't know, I rather think they dilute their brand image in the long-term. The photos above are nice to look at (attractive people) and entertaining (smiling, happy people). Is it professional for a well-known watch manufacturer? I cast my doubts.

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TAG Heuer celebrates new partnership with the Cadel Evans Great Ocean Road Race 2017

 
 By: JToddH : January 24th, 2017-06:27
TAG Heuer celebrated its new partnership with the Cadel Evans Great Ocean Road Race with a glamorous cocktail event at its Melbourne Flagship Boutique and a special guest appearance by the Australian cycling champion and 2011 Tour de France winner himself...  

Lol [nt]

 
 By: aris d : January 24th, 2017-07:02

:-)

 
 By: Alkiro1 : January 24th, 2017-07:17
Best wishes Alkiro

A nice step up for cycling - I normally associate pro racing with Festina. No intended

 
 By: templetowers : January 24th, 2017-06:53
accusation to Cadel BTW ! One of the good ones IMO!

Tag Heuer is becoming a fake Swiss brand...

 
 By: Mostel : January 24th, 2017-13:11
That's what Patek's Thierry says, in essence, (not his exact words)... I'm not trying to troll here... but I have always been turned off by TH's celebrity approach... often I have kind of like a TH entry level watch... then been turned off by the celebrit... 

All brands use sports or Celebrity though.....

 
 By: templetowers : January 24th, 2017-13:46
I don't disagree with your sentiment , but is it not the Swiss watch industry that are not regulating effectively enough ? - as pointed out by H Moser's parody with the 100% Swiss Swiss Cheese Watch - Maybe the development and quality of non Swiss Manufac...  

I would say no most don't, especially intrinsically as a way of defining their brand identity

 
 By: Mostel : January 24th, 2017-15:35
Breguet, Cartier, FP Journe, GP, Hublot, IWC, JLC , Montblanc... Patek, Vacheron, Zenith? If any of these use celebrities, intrinsically, as the popularly recognized way of defining their brand... in the manner of TH or Omega, Please let me know if I am m... 

Charlie's sins

 
 By: Blue and White : January 24th, 2017-20:45
Dear Mostel, this picture made my day! Thank you, I am still giggling....

True

 
 By: Blue and White : January 24th, 2017-20:48
Dear Mostel, I do support your viewpoint. A number of brands practice this annoying trend to use ambassadors. For what purpose? I don't know, I rather think they dilute their brand image in the long-term. The photos above are nice to look at (attractive p...