The second advertisement features Sidney Mobell, a San Franciscan jeweler who was famous for creating ultra lavish jewelry, including a solid gold toilet (cost in the millions) and perhaps his most famous was a solid gold Monopoly Board Game set with Solid gold houses and jeweled hotels. This board game, which was valued at $2 Million over 20 years ago, is currently owned by the Smithsonian Museum. But yes! The big point here is that successful golfers like their Rolexes!