Halcro
157
The Forgotten (Unknown) Rolex....
Jul 07, 2022,06:14 AM
A strange thing happened at Baselworld 2005.....
Rolex introduced one of the most radical products in its history and the watchworld 'missed' it!!!
The Cellini Prince was a high-end rectangular watch with a transparent caseback showing off a highly-decorated rectangular movement.
The Cellini Prince was unlike ANYTHING in the Catalogue......
Rolex first introduced a rectangular watch under the Prince brand in 1928. The Prince was one of their more important and popular models at the time. It soon became known as 'The Doctor's Watch' as its relatively large seconds subdial was the ideal instrument for helping Physicians time a patient's pulse. Crafted exclusively in gold, it was also priced at a point that few other than those on a Doctor's salary could afford.
Its 20 year run was a huge success and it helped sow the seeds of the reputation Rolex enjoys today, as makers of some of the finest and most reliable watches money can buy.
One thing you won't see in a Rolex (both past and present) is the watch movement.....
Although Rolex produces some of the best watch movements available, they are ALWAYS hidden behind solid casebacks.
The new Cellini Prince was the first (and ONLY) Rolex to display its new and highly-decorated, beautiful movement behind a sapphire crystal caseback.
That's why the Cellini Prince was such a shocker when it was introduced at Baselworld in 2005. the Prince is everything "a Rolex ISN'T" and shows the skill of a company not widely known for some of the more exotic facets of watchmaking....
Squint and you can see Patek Philippe, Jaeger-LeCoultre, Cartier or Hermes.
But look closer and the Prince is all Rolex.....