First the Daytona was never a limited production item. It was merely as other have said hard to get at list price. The new list price has frightened off would be flippers/speculators. So the demand has dropped off a bit. The early 116520s were only $6,000. That was well under the market value. What else could you buy with an in house movement for $6,000 that also is highly coveted and recognized in many countries ,especially Asia. The basic RO Chrono was more than twice the price, the VC Overseas chrono was in excess of $11,000, and neither had in house movements. Don't get me wrong, I am sure the finish on the movements is significantly finer in the RO or Overseas, but those are also watches that are only recognized and maybe shopped for by WISs.
Also the 116520 has been in production for nearly 9 years. I myself have owned two 116520, two 16520, a 16519, a 16523, and a 16528. Now I'm down to a black dial 116520, 16520, and 16528. But now I am not as interested in Daytonas. Maybe one can reach a point when you are "Daytona'd out." Although, I still like the new rose gold Daytona and would consider one some day, but at 30,700 there are other watches I'd probably consider first.
I'm not sure the Daytonas will be selling at a discount, but maybe ADs will be less likely to hord them for super customers, or make people buy them with a few other watches. Its still a great watch, just not a watch that people can easily flip, and its still about half the price of a RO.
Best regards,
Dino