Ratskunk
641
If you were reading the New Yorker tomorrow...you'd wear a Rolex.
Rolex fans know the "If you were..." Rolex advertising campaign was launched in 1967. Twelve of the "If you were..." advertisements appeared in the New Yorker magazine from October, 1967 to May, 1970, noting the Concorde advertisement appeared twice (once in B&W and once in color). From the booklet "The Rolex Oyster: 39 Years of Advertising History (1986)" Rolex's advertising agency reflects on the "If you were..." advertising campaign...
The campaign to dominate the 1960s, however, was the "If you were" campaign. "If you were climbing here tomorrow you'd wear a Rolex" (23) was accompanied by "If you were negotiating here..." (Geneva's Palais de Nations); "If you were sailing alone around Cape Horn..." (Sir Francis Chichester); "If you were speaking here..." (The UN building in New York); "If you were diving here", "piloting a jet here", "skiing here", "exploring here" and many more. The idea was highly campaignable and we certainly proved it. It also contained all the elements of the current campaign: famous names, dangerous enterprises, prestigious events.
Page seven and eight from "The Rolex Oyster: 39 Years of Advertising History"...
The "If you were..." Rolex advertisements appearing in the New Yorker magazine 1967-1970...
Enclosed are Rolex "If you were" advertisements not appearing in the New Yorker Magazine.
If you were reading the New Yorker tomorrow...you'd wear a Rolex.
Rolex fans know the "If you were..." Rolex advertising campaign was launched in 1967. Twelve of the "If you were..." advertisements appeared in the New Yorker magazine from October, 1967 to May, 1970, noting the Concorde advertisement appeared twice (once...
If you go for this kind of action...
I guess the "If you go for this kind of action...you'll wear a Rolex" advertisement is not technically a "If you..." advertisement but rather an offshoot so-to-speak. Actually the "big game" advertisement, the U.S. Open advertisement and the Calgary adver...
Apropos of German and Spanish "If you were..." advertisements.
For the most part the foreign language (at least foreign to me) "if you were..." advertisements were more-or-less the same as the English advertisements; 2-3 exceptions to the best of my knowledge exist and two of them are enclosed below; if any Rolex fan...
The Italian Horse Show Advertisements...
The Italian Horse-Show "If you were..." advertisements seem not to have corresponding English advertisements; I am having difficulty translating the Italian but I think the advertisements are gender-specific. ...