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Rolex

I would beg to differ here

 

Collectors shape watch trends and even if they themselves buy few watches compared to the global market, they influence a whole lot more (especially in this social media/digital age). I work in Life Sciences and we value influencers/opinion leaders of communities as gold. I guess Rolex needs a few more CEO's rotation before they catch up to the new world.
Similarly, they started upsizing their range ten years after it all happened (and ended).
Super unimpressed by them as a company an all levels, product and innovation first and foremost.
All the best,
Alex





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