Rolex

Homme de La Firme
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I think la Californienne watches are very identifiable as their own brand

And it is impossible to mistake a La Californienne Rolex watch for a regular Rolex watch (for a watch enthusiast, of course, and most 'regular people' don't recognise one watch brand from the other even with a logo). So the La Californienne design language, which is very colour based, acts as a stronger brand factor than just a logo on the dial. Of course the design language and the form combine to tell about the origin of the new design (with the logo, that you really don't see from afar), but the color way makes them see like a new watch. La Californienne, to me is much more of a brandable than e.g. Bamford or Artisand De Geneve (latter which is doing fabulous work btw), which mostly, in not so fair generalisation, do blacked out watches.
La Californienne has something similar to me than classic pop and street art do, which use icons everybody knows, to create something of their own. Even better at the artistic aspect, in direct relation, is Seconde/Seconde/, but there is something similar any case. And the whole "watch modification industry" is very akin to car modifcation industry and even street wear, which has its roots in modifying existing brand clothing into looking something new, but still retaining heir labels (nowadays of corse the highstreet streetwear is different, but the real streetwear is till there). As in watch modification, with cars or clothing, the best modification shops came to be actual brands themselves.
Ok, I'm rambling a bit, but I see La Californienne as a brand that is very identifiable through their product. And as a long time supporter of independent watchmakers (also ones, with logos on the dial ), I would proudly showcase their watch side-by-side with any one of my other pieces, telling their story, not Rolexes.

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