I just wonder...have any of the people posting in this string ever seen a watch made, or looked into a Rolex assembly in comparirson to, say, a Jaquet Droz or one of Thomas Prescher's new models? The real question is: Does Rolex have good quality control? Yes they do, but but they are far from the high end of the business and mass produce so many they are in all the mall stores. I don't see any savvy tech info in this thread. One person mentions a Breguet overcoil....everything discussed in this site has a Breguet overcoil. Another mentions the Mosher with a double balance bridge. That is like picking only one cool thing invented and not mentioning the other 10,000. Truth be told, guys buying Rolex usually can not afford to move up and they just spend their much time justifying why they don't move up.