Starbucks is so generic, so meaningless... it has no humor, no character ... and in terms of COLOR, it literally makes no sense... Starbucks is green and white...absent of black... but even if it made visual sense... why diminish this watch with a nick name that brings to mind a caffeine junkie waiting in line for a fix??? That is what Starbucks provides. Not ART. I love my black tea, but I make it at home and take it with me on the road... Starbucks is 'crack' for the working man... It is Corporate and faceless and the OPPOSITE of the CHARACTER and fine detail we cherish and celebrate in our watches. Starbucks is a river of caffeine with no identity. Just a right turn on the highway...mere convenience... we value far more than THAT here. We value the individual and the extraordinary. What could be more opposite of everything we value and appreciate love here than the generic, unspecial faceless name Starbucks?